Our founding team members never quite fit into the traditional "square peg" stereotype of our respective industries. They tried "fitting in" for over a decade, but never quite acquired a taste for the corporate kool-aid.
After over a decade in the fashion industry, our head of product realized the fashion "machine" was broken. She found herself compelled to explore more disruptive materials and approaches in order to achieve innovative, yet responsible lifestyle products.
Our head of materials development, though initially trained in liberal arts, later obtained his Ph.D in materials science. This unique combination of artistic and engineering experience helped him attain a deep understanding of the importance of emotion and function in designing new materials and products.
In 2012, they embraced their "odd peg" nature and a shared passion for creating new products and experiences to rally more veterans of industry across materials, interaction design, and bespoke fashion design.
Together with their collective experience spanning failure and success, they pooled their savings and earnings from freelance gigs and maxed out their credit cards to carve out their own lifestyle design company.
To us, while great products make our lives easier, exceptional products emotionally transform us and make us more interesting.
That's about it really...